It depends…consider the following questions:
>Do you want to use the Internet as a marketing channel?
>Is your competition overshadowing you on the Internet?
>Is it important for you to establish or increase your credibility?
>Do you sell services or products on the Internet?
>Are you spending heavily on paid search engine advertising?
>Is your traditional marketing not generating desired results?
>Is your website not showing in search results for your search terms?
If you answered yes, or even maybe, to any of the above questions, then your website should be visible in top results returned by search engines and that is typically provided by properly implemented and executed search engine optimization (SEO). Keep in mind that the above questions are a small subset of a larger group of questions that you must ask your potential SEO services provider.
The Internet has become an essential sales and marketing channel and if you want to establish yourself in your marketplace, you simply cannot ignore the Internet: SEO has been proven to generate a higher return on your investment as compared to the traditional, off-line forms of advertising and marketing such as television, radio, print and direct mail.
Major search engines such as Google, Yahoo, Bing and a few others drive a the majority or search traffic on the Internet. It has been statistically proven that search engine traffic can affect the bottom line of most businesses and organizations given that most of us turn to the Internet to search, to research, to find products and services and much more. It is essential to include SEO for your website.